Client Spotlight: TEA REX
While a good cup of coffee in the morning gets us going, we are huge fans of herbal tea in the afternoons and evenings. Historically, we’ve always used regular teabags, but a trip to Vietnam in 2017 opened our eyes to what fresh, flavorful, whole-fruit tea could taste like. Ever since, fresh lemon-ginger-honey tea has become a staple in our home, but it’s definitely more work than just dunking a ready-made teabag in hot water.
Enter TEA REX. In their own words:
TEA REX infusions are made from fresh chopped fruits and roots. Simple. Every cup is packed full of zingy flavours and natural goodness. People have been brewing up tasty and revitalising infusions ever since the dinosaurs were about ( maybe not that long, but ages). We’ve gone back to basics to brew up the best that nature has to offer. Pure, simple and full of flavour - Welcome to the infusion revolution.
TEA REX is the brainchild of Andrew Walker, a UK-based entrepreneur who had a similar experience to ours during his world travels, but who actually did something about it. While they only ship to the UK, we’ll definitely be customers when they start shipping globally!
TEA REX’s referral program using Conjured Referrals is a great example of a slightly non-traditional incentive scheme. Most brands go with a straight discount - for example $10 off, or 20% off a purchase - however TEA REX decided to be more targeted about their customer acquisition. In their case, referred friends receive a free infuser, which can be used to brew all their teas. The advocate in turn receives a free tube when their friend makes a purchase.
This is a great setup since the referred friend won’t purchase an infuser without a tube to test it with. And once they have the infuser, they’re more likely to come back and shop for tubes in the future. Similarly, the advocate reward is compelling to their most loyal customers, who will undoubtedly be coming back again and again to buy more tea in the future.
As you know, we love brands that are also good for the environment, so when we asked TEA REX about their eco credentials, they replied:
We’re not perfect and we are not trying to claim we have got all the answers to the ‘packaging problem’, but we are restless in making in better fruit tea for both your palate and our planet. When I started TEA REX in 2018 little did I know the journey we would go on to make our fresh infusion sustainable … a mountain we are still climbing. We have gone from an off the shelf ‘easy solution’ of a single use non recyclable plastic sachet to a technically challenging plant-based multi-serving tube which captures carbon rather than releases CO2. For a start-up business this is a huge step forward, but we remain restless to continue revolutionising fruit taste for better flavour and a better planet. Onwards RAWR!
Starting a business is not easy, and we really admire TEA REX for their candor and for working toward more sustainable packaging, despite the technical challenges involved. We’re thrilled to be helping them grow through their referral program, and hope that one day soon they’ll ship to us in the states!
If you’re interested in being a part of our Client Spotlight series, contact us!