Client Spotlight: Colugo

For our next Client Spotlight, we’re featuring Colugo a company that’s changing the way parents shop for baby gear. In their own words:

Colugo is a baby gear brand founded and led by parents for parents. Our super functional and stylish strollers, baby carrier and accessories help parents to feel more confident taking on the adventure of parenthood. Every feature on our products is parent-tested and approved, and our Customer Experience team is ready and happy to help parents every step of the way.

Founded by married couple Ted and Christy in 2017 to serve the needs of their newborn twins, Colugo’s strollers and baby carriers have gained a loyal following in large part because they’re designed by parents, for parents.

When we asked them why they wanted to set up a referral program with Conjured Referrals, they said:

Setting up a referral program was a no-brainer for us. As parents ourselves, we know that parents rely on recommendations from other parents they trust when it comes to buying baby gear. And, we know that parents love to talk about the gear that works for them and to help other parents by sharing a discount code.  

Colugo decided that for their referral program, they would encourage parents to send their friends $20 off given that many parents love to share their baby gear finds with their friends. They’re a great example of a company putting serious thought into what will work best in their specific case, rather than simply copying a cookie-cutter template.

And, in case you’re curious like we were about where the name came from:

Finding the perfect brand name is a process, and Ted went through quite a few before landing on Colugo (make us an offer for JollyOxen.com). He wanted to create a company that would bring parents together as a community (“Co”) and inspire them to get out and go take on the adventure of parenthood (“Go!”). When he discovered the Colugo, an animal that can soar long distances and whose mothers create baby carriers out of their wings, he knew he’d found his name. The rest, as they say, is history.

What a perfect name! We’re thrilled to be helping Colugo improve the lives of all the parents out there by spreading the word about their stylish and functional baby gear!

If you’re interested in being a part of our Client Spotlight series, contact us!